by Taylor Whitney

Archive for September, 2012

Design in the Real World

*blows the dust off Thought Munch*

It’s been awhile since I’ve posted anything here, and there have been
changes in my life. One big change is that I am currently working for
Auntie Anne’s Inc. as a (temporary) graphic designer. I started out as
an intern and when the assistant designer went on maternity leave I
was promoted to take over her position until the end of the year. I’m
really liking it here, and it would be nice if I could get hired full
time, but all the positions are filled right now so I’m not counting
on it.

The point of bringing this up is that a project I recently did for
Auntie Anne’s became my most wide-spread artwork so far in my life, and
I’d like to toot my own horn about it.

This project was to create a paper icon that people can purchase with a $1 donation to Alex’s Lemonade Stand Foundation. The bottom portion is a tear-off coupon for $1 off their next AA purchase, and they can sign the banner around the lemon and an AA employee will hang it up on the store walls.

Image

Now to be fair this isn’t an incredible piece of design work. It’s pretty simple and could probably be improved upon. The reason I’m sharing this with you though is just to take some pride in how many people have seen and interacted with something I designed. Not that the design had much to do with it – this campaign was in the works before I even started working for AA. But I still think it’s pretty cool. Here are a couple pictures of the icon being displayed in stores. It’s even been on the “Good Morning Arizona” television program. You can see the clip here.

Image

Image

So, if you see this little piece of paper at your local Auntie Anne’s store, think of me.

 

*toot*